Advances in LCD manufacturing, as well as new technologies, such as O-LED (Organic LED) and SED (Surface-conduction Electron- emitter Displays), promise LCD-like displays in ever-bigger sizes in the future. In the long run, LCD displays will be huge!

Not only will LCD HDTVs grow to huge dimensions, they’ll also be huge sellers. A few reasons why include the following:

We’re not including the “super-skinny-hang-it-on-the-wall” attribute here, because we think that’s obvious. We can’t resist mentioning it again anyway, just because it’s so cool.

Excellent color:
LCDs can display millions of colors, and do so accurately (meaning the color coming off the screen is faithful to the color in your broadcast or recording). Not all flat-panel TVs (or HDTVs in general) can duplicate this color accuracy.

PC-monitor-capable:
Many LCD HDTVs can also be used as big (huge!) PC monitors. This trick is especially cool if you have one of those neat Media Center PCs.

No burn-in:
HDTVs that rely upon phosphors, such as CRTs and plasmas, can, under certain circumstances, experience burn-in, where ghost images are permanently burned into the screen. LCDs are immune from this phenomenon _so feel free to play video games, and so on with no fear.

Inherently progressive:
Unlike tube (CRT) TVs, LCDs don’t rely on a scanning “gun” and interlaced scanning. Instead, LCDs use millions of tiny transistors that can be individually controlled by the “brains” inside the display. This means that LCDs can easily handle progressive-scan sources, such as progressive-scan DVD and HDTV.

You might want to consider a few other issues before you choose an LCD HDTV:

• Prices
• Reproduction of blacks
• Viewing angle:
  Check the specs before you buy, most LCD HDTVs will have viewing angles listed in their specifications.
• Response time:
  Another area that LCD HDTV makers are working overtime to improve is the pixel response time of their TVs. Basically, the individual pixels within an LCD HDTV take a slight amount of time to change color and intensity. For really fast-moving video content, an LCD TV can end up with some artifacts (visible flaws) where the picture from a previous frame is still slightly visible on- screen as the new one is being drawn. Typically, this isn’t a huge and noticeable deal, but it’s not beyond the realm of possibility that you might notice it.
• Brightness:
  The LCD is a transmissive system _light is shined through the liquid crystals, some of that light gets absorbed or reflected back away from the viewer. This means that LCD displays are not as bright as CRT, plasma and even some projection TVs (DLP). This could be a factor in a brightly lit room.

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